What separates good youtube campaigns from bad ones?

A good youtube campaign can be the difference between shooting off into stardom (at least in the online world) or sitting in the gutter with all the other youtube wannabes. We’ve come a long way from the likes of chocolate rain, where all you needed was one brilliant video and wait for it to go viral. The online world has become infinitely more popular since then, with communities cropping up left right and center, cross media sharing through facebook and live streaming. Keeping on top of your social media can be a daunting tasks, some companies even hire whole teams to manage projects for them. They can be that complex.

Once you understand what seperates the good from the bad, hopefully you can start to make some changes that will have a positive impact upon your youtube page. I have always found that successful youtube campaigns are credited to one of three things. The phrase I like to use when talking about this is ‘have you ever bought views’.

You’d be surprised at just how many people don’t know that you can just buy views like that, right from over the internet without ever having to leave your home. People say that time is money, but so are views. The more views you’ll get, the more money that you can be pulling into your income stream. But you do have to be willing to spend money to make money.

Good campaigns cost more money than terrible campaigns, and it’s obvious to see why. I set up an experiment once where I used two similar accounts that were marked for deletion. I sset one of them up with a cheaper campaign, and another one with a premium service. Within a week, the cheaper one had been banned whilst the second one was still going strong.

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